Who are you reaching, how are you reaching them, and what do they think about you, your offerings, and your industry? When you use the right technology to create, manage, and track your marketing, you can create a targeted, impactful, and conversion generating marketing strategy.
It's time to get smart about your tech tools. In this workshop, we will look at how you can connect your social accounts, email marketing, website analytics, customer retention tools, and your sales tracking to analyze what is working, how well it is working, and where you can improve for more profitable results.
Prerequisites: Understanding of analytics
Why isn't your digital marketing working? If you are sharing the same images, articles, and videos on all of your marketing platforms you need this course. If you have not created new content in the last 30 days, you need this course. If you don't like content, you need this course.
The most popular content marketing tactic reported by 90% of B2C business is social media; the next most used tactics are illustrations and photos (87%), eNewsletters (83%), videos (82%) and website articles (81%).
Less than 40% of all content marketers are effective at content marketing.
70% of content marketers are creating more content than they did a year ago.
In this course, you will learn to research and identify eye-catching, thought-provoking, and engagement generating content. You will learn how to elevate your content for a targeted impact. We will look at how and when to mix content through; video, images, text, and audio. Finally, we will discuss where to share your content - social media, websites, landing pages, forums, e-newsletters, video sites, and how to get others to create content when you know you shouldn't.
Prerequisites: Active digital accounts
Why is your Facebook page so stagnant, why aren’t you getting business from Instagram, can you get business from Pinterest, and why do you have a website that no one knows about? Successful social media profiles should be comprised of great content, genuine and consistent engagement, and targeted pushes to the right audience. In this course we will discuss why you HAVE to spend money on social media ads to get your fans and target community to see your posts. We will discuss Facebook ads, the new Instagram ad platform, Pinterest ads, and Twitter sponsored tweets.
Prerequisites: You should have established profiles on Facebook (Business Page), Instagram, Pinterest, Twitter, and LinkedIn
Video, when used properly, can drive business to your websites, and enhance a user's experience. According to Business2Community.com in 2015 websites that include video have on average an extra two-minute dwell time compared to sites that don’t & 52% of marketing professionals worldwide name video as the type of content with the best ROI. 78% of people watch. Let’s get you on the inside of the internet’s most powerful tool. Learn about your options including how to hire a videographer and some DIY skills.
Prerequisites: Web 101
You love Instagram personally, but now you want to use it for Business. It can be done! In this class explore ways brands are reaching customers using photography & social media. Learn about free & paid advertising options, resources and a few good photo tips all in one action packed class. This will move fast! Buckle in and get ready!
Prerequisites: Intermediate Instagram Class