Learn the basic terminology and tools of a lean startup including business model canvas, value proposition canvas and customer discovery. Leave the class and be prepared to get out of the building to validate your hypotheses about your billion dollar startup.
Prerequisites: A desire to learn to build your own startup!
About This Class: A business owner once famously lamented that half of his investment in marketing and advertising was going to waste—the trouble was he didn’t know which half. Unfortunately, despite today’s digital platforms and analytics tools, many marketers and business owners still lack insight. This class will provide frameworks and exercises to help marketers gain a handle on how to assess the success of all digital marketing activities, so as to identify areas to improve. Takeaways:
Looking to have access document, spreadsheet, and presentation tools from your desktop and mobile device ... for FREE? In this class you will learn how to install, configure and use Google Drive to create, share and collaborate on multiple types of documents. Learn how to install Google Drive on your desktop computer and mobile device to have instant access at any time to your files and data. Google+ and GMail integration will also be covered.
Prerequisites: Google account and basic understanding of word processing, spreadsheet and presentation software.
It's not what you know it is how well you pay attention, it's time to Get Smart about Networking online and off. You craft your message, create your marketing collateral, but do you pay attention to how others receive? Most people fall into one of these categories when networking: either they are a Serious Suzy, General George, Wallflower Wanda, Slick Rick, or Good Time Charlie. The typical networker thinks about their wants and needs while power networkers and savvy sales professionals educate themselves on how to identify other people's wants and needs.
Lindsay Kolowich has been writing for HubSpot's Marketing Blog for almost two years now and has helped double the blog's traffic from the 1.5 million monthly visits it received when she joined the team back in May 2014. In this talk, she'll give an introductory overview of what business blogging looks like, why it works, and where it fits in to the inbound marketing methodology. Then, she'll get into the nitty gritty of what an optimized blog post looks like, as well as benchmarks for how often companies should blog and how good your blog posts need to be before you hit "publish."
If you feel you've mastered the basics in PowerPoint, join us to learn about Smart Art, animations, transitions, videos, and exporting. Get a crash course in making professional & elegant presentations that will blow your audience's socks off.
Prerequisites: A basic understanding of PowerPoint (any version). Bring your computer if you can.
If you feel you've mastered the basics in Excel, join us to learn about PivotTables, logic functions, and VLOOKUP. Get introduced to everything you need to know to list "Expert in Excel" on your resume.
Prerequisites: A basic understanding of Excel (any version). Bring your computer if you can.
Everyone says to talk to your users, but it can be difficult to figure out exactly what to ask. This workshop outlines the process for outlining assumptions and asking the right questions to de-risk your backlog. Whether you are a start-up or an enterprise business, this workshops will explain how to utilize user-research, collaboration, and prioritization techniques to improve your software development process.